Why a subject heading is so important
November 30, 2017
Why is it so important?
In this day and age where time is a limited commodity the first thing people will do when looking through their email is the heading. If it does not catch their immediate attention your e-mail will not get read. Subject headings only require two to three keywords or so which will give a clear indication of what the e-mail is all about. Think about it like the title of a book. Ask yourself if you would read this e-mail if it was in your inbox. Putting yourself in the recipients’ position really changes your perspective.
How to achieve a good subject heading?
Take the time to think about the message you wish to send by thinking about your content and the main point. Brainstorming for a good subject heading is always a good idea. Remember to keep it short but clear and bear the object in mind is to get the reader to read your e-mail.
Different headings for different types of e-mails
Depending on the type of e-mail you are sending out would decide the type of heading. For example a meeting: Friday’s meeting, for a self/company-introduction: Self-introduction/ABC introduction, for a product launch: The Latest Innovative I-Robot – I think you get the idea, Right? Not to worry, “Practice makes Perfect” – as the saying goes.
Be honest and do not have an unrelated subject heading
For example: Self-introduction – but instead of talking about yourself you start talking about the company history, its achievements, and how profitable it is. Worse still start saying bad things about your colleagues and the company and then blame the government for your woes. Hmmmm……..definitely out of point altogether as well as being inappropriate.
Trial and Error
Your tutor will be happy to help you get the correct subject headings through your trial and error. To make mistakes helps a student learn what is wrong and how to do it right! I hope you enjoyed my tips on Subject Headings and look forward to blogging on something else soon. Until then have yourselves a great day!